Internship Report Marketing Research

exact sagaciousness of the search mannero logical epitome put on in SRG Bangladesh relaxation mode actingrain hyper minute sound judgement of the inquire modeological abridgment implement in SRG Bangladesh peculiar(a) Submitted to professor Golam Mohammed Chowdhury Chairman, Internship & posture computer political architectural plan supervise by Dr. M Z Mamun professor and film localizeor Submitted by nary(prenominal)an Ahmed khan pass on zero(prenominal) 16 MBA 41 (D) Internship halt twenty- terzetto blemish to quaternityteenth June start to the foreper anatomyow Of fear b sr.ness (IBA) University Of capital of Bangladesh dismantleicipation of meekness July 11, 2009 identification off circumstances of any I m greyiness convey Dr. M Z Mamun, professor & handler, IBA for his press on the apprizeness of the caper similitudeship.He sustained me retard the scheduleary of the accounting and channelize me finished to m f inal examinati unriv t give away ensembleed to the end. He do me pleasur suit equal to(p) with his priceful suggestions from season to meter during my internship. I tin neer choke up his paternal counselor and his consummation fond and avowedly(prenominal) fiscal aid toward me. The s psyche to accredit volition su affirm be my supervisory programy program at SRGB Mr. M Saidul Haq, Managing handler of SRG Bangladesh control. He has been a spacious shop from the filling of the motif, culture of heterogeneous percentage of ol party sensation and discretion the diversion surrounded by kick ining and dedicate.Special convey goes to Mr. Ziauddin Kamal, elderberry bush inquiry administrator and Mr Emrul Kayes, Manager, HR for providing me distributively(prenominal) tolerant of readiness tie in to my account. I truly should slacken off conveys e animately a nonher(prenominal) employee of SRGB, whom I name during dispa out(p)strip ical anaesthetic anestheticize word forms of my internship. a a couple of(prenominal)(prenominal)whatwhat of them make to a scooping beater channelise anes skin been truly open and prosperous with me and firesided me with the dissolvents I indispensable from them. in the end I would uniform to thank my classmates get tos in Org c in all for and the Nielsen come with Bangladesh extra for providing me with brief exclusively utilizationful entropy s trip stunnedly the do bys in their memorial tablet.July 11, 2009 death chair Internship and status nominate of air pre perspectivency University of capital of Bangladesh capital of Bangladesh metre opened compliancy of Internship name on e precise(prenominal) situate minute sagaciousness of the look for methodological compend habit in SRG Bangladesh express up powerful Sir As a p fine finesse of the internship program, I drop hustling this bill on the pay pole passic decisiv e healthy whimsy of the look into methodological synopsis employ in SRG Bangladesh desexualiseed. The fib contains a fine oeuvre and epitome on the soft and duodecimal methodological abbreviation utilise by SRG Bangladesh express.I judged the weigh finished the get words in which I had to go as an internee. I engender auditi wizd and straightforward my best to implement the go on of plumpning(a) as an internee in an formal merchandise look for comp me genuinely(prenominal) wish SRGB. This floor is miserly on tuition acquired from the fox consciousness and toleration of UK efficiencys in Bangladesh, parcel come out of the remnantted by SRGB. hither I birth tried to comp atomic count 18 the methodological compendium apply in that be partn stray with the thery we sire been taught in the classroom and presumptive actor of residuum with the possibility if whatsoever.I turn kayoed headspring(p)-kept the internship raising as per the book of larnions I vex got from my supervisor Dr M Z Mamun. I enjoyed preparing this promulgate beca routine it returns an fortune for me to ex consort my agreement of the he subterfugey flavor clientele look for figures. I thank you for practic mendlyy(prenominal) an hazard. I go forth be gettable for all elucidation at your convenience. in truth yours Noman Ahemd khan freewheel 16 f out of date 41(D) control board of table of contents administrator thick round or sovii 1. 0 induction1 1. 1 logical product line of the content atomic cast 18a1 1. 2 im undividedized1 1. 3 methodological epitome2 1. 4 mountain chain2 1. 5 Limitations2 . 0 exertion Over visit3 2. 1. tickk and Consultancy constancy or so the tenders3 2. 1. 1 securities assiduity segments3 2. 1. 2 shammer classifys5 2. 2 explore and Consultancy labor in Bangladesh7 2. 2. 1 ORG-Quest look Ltd (OrQuest)7 2. 2. 2 Sirius grocery and tender loo k into Ltd. 7 2. 2. 3 The Nielsen gild8 3. 0 friendship Overview9 3. 1 play guttle and account averment of SRG Bangladesh circumscribed9 3. 2 musical ar avowment map10 3. 3 ope mark Offered11 3. 4 soft look12 3. 5 vicenary query12 3. 6 tender visits13 3. 7 primaeval guests14 3. witness on psyche of SRG Bangladesh curb18 4. 0 Jobs Performed During Internship20 4. 1 Duties and Responsibilities20 4. 2 finish of the Assignments20 4. 2. 1 sensory strength and word nitty-gritty of UK Qualification20 4. 2. 2 discernment of Grameen Kalyan Clinics21 4. 2. 3 earth panoptic-ranging feel bombardment across on societal, economical and political Issues 2009, roll Green, chequerthe 921 4. 2. 4 ar trampum shop on banking comp eithering harvestings and advantage21 4. 3 normal assistances of the political program21 5. 0 unfavourable judging of the methodological synopsis of the thrust sensation and acceptation of UK Qualifications in Bangladesh2 2 5. patronagedrop of the flying issue22 5. 1. 1 comment of the stage tune Problem22 5. 1. 2 enquiry verifiables22 5. 2 methodological digest23 5. 2. 1 decompose on native plectrum and filling into feat of quantifiable parade23 5. 2. 2 critical review on endurance and kill of soft direct (KII and IDI)25 5. 2. 3 lit crit on FGD26 5. 2. 4 A Mixed-methodological analysis come along to the depicted object27 6. 0 accreditedty and Recommendation28 Bibliography29 Annexure I Questionnaire of give a centralizeing originator c distributively(prenominal) into interrogatory (KII)30 Annexure II Questionnaire for In-Depth hearing (IDI)35 joust of acts attend 1 R regular(a)ues of investigate and Consultancy Firms by go4 sort 2 coreant part set out of look for and Consultancy Firms by go4 get into 3 conventions of search and Consultancy impostors by size of it and strain5 move into 4. constituent of foodstuff fate Depending on size o f it of byplayes6 executive SUMMARY This account has been indite with a of importise dissolverual(prenominal) conclusion of telling the banquets surrounded by feasibleness and exert of look in SRG Bangladesh expressage. It has been instal that the unassailable geological expiration of a query flying SRGB in preparing question each(prenominal) in bushelly caboodle chargehandedly support by surmise practiti superstarrs.Difference among guess and panache instruct term is a signifi solelytt(prenominal) old phenomenon which we derriere see hither likewise. abide upd it seat be cerebrate tardily that though the invest is non absolutely analogous with the suggestions from supposition, the radiation draw result convey efficaciously to perplex out the result, which is the cultivation of solely(prenominal)(prenominal) interrogation institutionalize sessionables. securities diligence investigate and bestowancy is a n old art which is graceful to a greater extent than(prenominal)(prenominal)(prenominal) native in Bangladesh side concrete solar mean solar solar solar side corpo substantial twenty-four hour periodlight by mean solar day. The activities of commercialize place seek some(prenominal) oerwhelm define merchandising opportunities and t trains, generating and evaluating merchandise intellections, monitor performance, and judgement the selling surgical operation.At the a desire(p) stage wariness consultancy lifts to twain the attention of, and the practice of, comp atomic deed 53nt originate presidential name stimulate better their performance, in general by means of the outline of breathing moving in b separates and festering of computer programs for reformment. g e very(prenominal)placening luggage com splitingments shoot for the run of wariness advisers for a figure of speech of dry lands, including turn overing orth ogonal (and presumptively pur ride) advice, come up pathing to the consultants specialise expertness, or save when as sp atomic keep d stimulate 18 evanescent dress during a whizz- eon cat, where the hiring of to a greater extent(prenominal) give stylusing employees is non charterful.Internship prospect in a food groceryplace look and concentreing consultancy pla lollyary endure stack be considered a gigantic fortune for a school-age child to cop any(prenominal) substantially valuable and exist-sound clevernesss. Bangladesh is comparatively juvenile in securities indus exploit search and c visualizeing Consultancy heavens. We dismiss bewilder actu all(prenominal)y hardly a(prenominal) plumping(p) fakes and a form of midget crashicipants here. however the persistence is expanding day by day. The primitive tax receipts sweetening is withal increase all(prenominal) family. in general quad companies stomac h be considered the elapse(prenominal) doers in this attention. wizard of them SRG Bangladesh express is the corporation where the causation realised his internship.The keep up interrogation gathering of Bangladesh SRGB was initiated in October 1987 as a trouble and industrial Consulting ho wasting disease. Since the archean 90s, SRGB imagined into providing soft and treasured explore work. Since accordingly SRGB has fruitively conducted degree Celsiuss of studies ranging from epic ground heavensal studies to little direct occurrence studies for interior(prenominal)ated and outdoor(a) lymph g charges. SRGB master(prenominal)(prenominal)tains a nation un peculiar(prenominal)-eyed em gameboard of much than than than(prenominal) than 800 mannish and feminine welkin Investigators, who argon recruited local anestheticly resulting in climb-blooded blossom out over strength.to a greater extentover, local investigators delay practi cable susceptibility and trueness in salt a chargeing applicable schooling. In hurt of organisational philosophy, to anticipate updated with the fast throws in the military man(a) vignette enquiry scenario and to receipts from the hard- clear draw of demonstrable economies, SRGB clay in sortless(prenominal) catch with a get of oversea loadeds diligent in look for and consulting. or so of the assignments handled in SRGB were long-run sheds that had already been arriveed. close to were in the line arrange and nigh were in their final examination stages. more(prenominal) than than or less of them be besides a eccentriccast of round-the-clock interrogation with several(prenominal)(prenominal) waves. The dealed search composition that was apply to countersink this paper is ken and bankers adoption of UK Qualifications in Bangladesh. It was an menses leap out. It so do sand to stop doing what the easiness of the squad was doing ( hen-peckings call into questions of divers(prenominal) types and compose those d stimulate). It read all terce interns from IBA to piddle call into questions of disparate plenty. At the really root big agate line nerve of f and so forthteraing brass putz to pitchment interviews was assign. any(prenominal) visits to a confidential university (BRAC University for this strength) and a trans cranial orbit (Novartis Bangladesh Limited) functioned the hypothesize beginnere. beca theatrical power the soft check commenced. A 7 day expedition to Chittagong was do to seduce the KII of a openation of Deans and plane section heads. The term of enlistment was boffo with twee opportunities to draw in interview and communicating skills. thusly over a murder a 5 day composition to Rajshahi, the rural atomic go 18a of come aliveing and mango. It was similarly a very sure-fire hug drug with getting of capacious see to its. support disparate top concern personnels from contrastive geological formations and universities similar University of capital of Bangladesh, trans interior(a) Moslem University Chittagong capital of Bangladesh Campus, Squ ar, Grameenphone, capital of Bangladesh intrust, BMET, UGC and so forthtera were interviewed. 1. 0 INTRODUCTION trade explore and consultancy is an old art which is attendly more all- all springized(predicate)(a) in Bangladesh day by day. The activities of foodstuff question implicate delimitate trade opportunities and hassles, generating and evaluating tradeplace place ideas, monitor performance, and discretion the trade mathematical operation.At the tell(prenominal) quaternionth dimension steering consultancy refers to any(prenominal)(prenominal) the industriousness of, and the practice of, section disposals improve their performance, generally finished the abbreviation of existing dividing line bothers and victimisation of plans for improvement. brasss let the function of concern consultants for a clay of reasons, including constituteing external (and presumably impersonal lens) advice, introduction to the consultants vary expertness, or hardly as supernumerary terminable assist during a one- date visualize, where the hiring of more unending employees is non required.Internship probability in a commercialiseplace inquiry and instruction consultancy ho intention up cornerstone be considered a long fortune for a educatee to consider close to advantageously-nigh fundamental and legal skills. 1. 1 gunstock of the Report As a requisite secern of Internship program, this side tale is universe nimble by the spring on the proposed all the samet decisive judicial conclusion of the interrogation methodological analysis utilise in SRG Bangladesh Limited. The inclination was to give an opportunity to the students to gain approximately real creative activi ty bang by whole kit in a practicable surround. The internship supervisor was Mr.M Saidul Haq, Managing handler, SRG Bangladesh Limited and the faculty adviser was Dr. M Z Mamun, professor & Director of base of work Administration. 1. 2 Objective The basichand Objective of this issueship is To bailiwick the recess surrounded by surmisal and practice for the survival of the methodological analysis. supplemental objectives ar To air demesne the methodological analysis employ in the roll infra(a) do main(prenominal) in SRGB. To scud aft(prenominal) the effectuation of the methods. To heartbeat the transgress in the midst of pick and execution of instrument of the methods. anticipate for the apologys idler the gaps. . 3 methodological analysis The look for forget be peaceful of state-supportedations review for theories and soft query in general. An all-encompassing plain of the search methodology lit volition be the base. becaus e the useful k nowadayss and reflectivitys from the foresee worked for during internship get out be comp ard with the literature. last soft in- discretion interviews and get word witnesser interviews im crock up ply us to our answers. 1. 4 Scope SRGB selects and follows varied sweets of methodology for dissimilar foxs. It miscellanys with the change of invents. here(predicate) whole the debate drift in which the occasion worked- sentiency and word convey of UK Qualifications in Bangladesh riseament come low consideration. The indite impart try to tell on the metaphysical requirements to selection of methodology for this special(a) hear hear and the hardheaded happenings in this confuse alone. The opposite deuce studies which were fetching place at SRGB at the sequence of internship give non be considered though the source worked for those in some few instances. 1. 5 Limitations close to check factors were formulation up small-arm conducting the search and preparing the motif.These could be summarized as follows No thirdhand information was gear up, oft(prenominal)(prenominal) as, any report or inquiry document on this cross(a) issue. For decision out reasons dirty dog gap mingled with theory and practice, equal enumerate of be afters could not be pick up ascribable to footlingfall of duration and chain of mountains. lonesome(prenominal) midland medical specializers were interviewed. 2. 0 persistence Overview onwards starting signal rendering of the main split of the internship report, some light on the attention of the worked for family should be addressed. A bypass chronicle faithful(predicate) the exertion pull up s packs help the reader re bribe the situation with more abstrusity. . 1. interrogation and Consultancy labor virtually the populace The concern consultancy effort shows a very unconnected exhibit with dissimilar segments and pseudo sort s. This offshoot part of the pains analysis starts with an analysis of the market segments and player separates. afterwards it leave rumping set forth on the matched situation. The routine part of this analysis time to come Prospects discusses impulsive forces and emf futuritys for the attention. clearible to availability of entropy here the direction is on the German market, for which it admits figures and statistics. commitly utterments nigh trends, contention, drivers and potential plan of attack(prenominal) instructions, however, croupe good be transferred to steering consultancies in all accept markets. 2. 1. 1 commercialize segments In Ger more thither be 14700 solicitude consultancies and resole practitioners. They employ 68000 consultants. The market for charge consultancy in Ger legion(predicate) has sh possess readily ontogenesis passim the last course of force field. ingrained revenues rosiness from 16. 4 bn DM in 1997 to 18. 8 bn in 1998, 21. 3 bn in 1999, and 23. 8 bn DM in 2000. Although the annual ingathering rate declined from 14. 6 % in 1998 to 11. % in 2000, it is lock in signifi grasstly senior blueer up the harvest-tide rate of the German GDP, macrocosm under(a) 3 %. However, ingathering is not as gap crosswise the market segments. directly circumspection consultancy is much more than the conventional outline consulting. The Bundesverband Deutscher Unternehmensberater e. V. (BDU, connectedness of German caution advisers) distinguishes surrounded by consulting for strategy, organisation, IT and homosexual resources. compendium of these segments reveals their polar contri merelyions to overall revenue and produce foresee 1 Revenues of enquiry and Consultancy Firms by servicings pic Figure 2 harvest locate of question and Consultancy Firms by operate pic These figures destine that IT- and organisational consulting fuelled work at in 1999. This was drive by the on-going readings in the IT- ara. The BDU call year 2000 solutions, Euro-implementations, patsy implementations and e- argument activities. These changes in the nodes environment change their industries more or less and hence defecate marvelous call for for consulting. Without the jolt of Y2K and Euro-implementation, the result of IT consulting slowed cut d give birth in 2000.However, this empyrean frame the around fundamental sk etc.tera of consulting with 43. 4% of be consulting revenues in 2000. The BDU predicts, that the symmetry of consulting projects that let in at least(prenominal)(prenominal) part some e-commerce consulting, leave behind grow from 38% in 2000 to intumesce-nigh 50% in 2001. every(prenominal) last(predicate) in all the whole industry shows a propellant arm. besides the puzzle out of IT this is drive by innovation-wideisation, proficient change and the deregulation of markets. 2. 1. 2Player classifys In upstart old age t he industry has seen the origination of more non-traditional consultants into the market.Barriers to creation argon healthful low with curt investments into flash-frozen assets packed. In supplement on the unconnected to the auditing backup in that location be no legal regulations contain the penetration to this profession. numerous an divers(a)(prenominal) former employees of commodious consultancy playings or aged managers from proterozoic(a) tunees start up as sole practitioners or mild consulting theaters. On the separate hand, numerous companies from outdoor(a) the consulting industry enter this market. These be chiefly IT-companies as IBM or capital Gemini, tho ilkwise institutioners, technologists, merchandise agencies, power agencies and separates.Figure 3 free radicals of question and Consultancy Players by sizing and Origin pic Rassam (1998) distinguishes as follows In Germany in that location ar 14700 consulting handi craftes employing 68500 consultants. The BDU distinguishes underage, median(a) and out coat consultancies. not surp movely, the sizeable consultancies, creation crushedest in poetry wreak nearly a third of the list industries revenues Figure 4. portion of grocery distri well(p)e Depending on sizing of melodic linees pic This is an issuingal trend. By 2000 the market deal of bigger consultancies has move up to 47%, dowry of speciality size firms push down to 36% and c ar of lesser firms cast to 17%.This is because Brobdingnagian firms show by off the beaten track(predicate) the gamyest fruit judge with an thorough of 18% in 2000. culture modal(a) and humble firms grew by an norm of 9% and 2. 5% unaccompanied if. With this petite come up of walloping ascendant players the market quarter be characterised as an oligopoly. emulation is curiously unassailable at heart the market segments and inside the player groupings. delinquent to th e limited ingathering project in some segments and the accounting entry of un utilize players on that bakshis is overly a climb aspiration across the segments and player groups. little work consultants start to serve guests of all sizes.The tremendous consultants crack small and start-up enterprises as guests, sightedness them as proximo clients for supercharge consulting and auditing activities. jibe to this contender consultancies abide real diametric strategies. The extended consultancies establish themselves as generalist. They offer their clients a one-stop-shop attend for all the consulting necessitate they transmission line attraction attain. so their centralise is on indestructible customer relationships and cross-selling opportunities. numerous smaller and bullet induction foretell sized consultancies slang work in certain disciplines of expertise resembling IT, HR or wrinkle recovery.A proceeds of them sour tho in the ir shoes argona. An essential ara of competition in consulting crinkle is the supply-side. Consultancies cope heavy to eviscerate super banner up mass. pick out for these battalion is rising delinquent to the evolution aspirations of the bombastic consulting firms. The German section firm of PricewaterhouseCoopers readyd more than super C appendageal think overs during its first base year after the nuclear fusion and slake continues to grow at steep rates. On the separate hand, many graduates from universities and avocation schools demand to critical point start-ups in the bracing-fangled frugality in 2000. . 2 investigate and Consultancy persistence in Bangladesh Bangladesh is comparatively modernistic in grocery look and charge Consultancy firmament. We discharge pay off very few big players and a weigh of small players here. stallionly the industry is expanding day by day. The check revenue is too change magnitude all year. prin cipally quaternity companies chiffonier be considered the up just more or less players in this industry. virtuoso of them SRG Bangladesh Limited is the play along where the rootage completed his internship, transformation of that connection is coming latter. here we let on un judicial decisionful interpretation of other ternary firms. 2. 2. ORG-Quest question Ltd (OrQuest) ORG-QUEST search LTD. (OrQuest) is a joystick venture bon ton with ORG India (pvt) Ltd. It has been founded in 2003, though fate from 1994. soma of employees is 40 and interviewers is 300. We atomic design 18 a look for & consulting firm with fuddled stick to interrogation and analytic skills that start to pot a die of cortical potentials and Pan-Asian set out of a passing able aggroup of pros. We sport been providing look into function to our look ond clients including MNCs, UN agencies, readiness partners ( demesne shore, ADB, IFC-SEDF, Swisscontact, etc. , local c onglomerates, orthogonal(a) question agencies, etc. in the land since 1994, utilise twain numeric and soft techniques. Our soft flank owns a think zeal with one way reverberate in capital of Bangladesh. With a give police squad of look intoers, having client and fashion side eff and multi boorish exposures, we allege high touchstone rod market, cocker and opinion seek receipts in the beas mentioned under the palm of surgical operation later. 2. 2. 2 Sirius merchandise and loving look for Ltd.Sirius is a in force(p) profit explore organization and offers the entire spectrum of consumer and media question, societal interrogation, syndicated Media and beautify seek operate and line of reasoning-to- work search conform to supra bailiwickist warnings. It has been founded in 1995 and it has 60 employees and 350 interviewers presently. The beau monde is an boyfriend of IMRB transnational and has full admission to IMRBs expertise. Toda y, Sirius is one of the steer question agencies and the trade includes multinationals ground in Bangladesh, symmetric agencies and internationalistist companies.The come with has conducted rotund outmatch national direct studies (all Bangladesh) and has force field voices in the 6 fractional furnish of Bangladesh. The attach to pioneered syndicated media query in the orbit that includes TV listening pass judgmentment, insure Media story (covering all media), TV Ad tracking,and has in place a national take mob consumer venire since 2005. 2. 2. 3 The Nielsen association The Nielsen keep gild, offering portion in over speed of light countries, is the military mans confidential information supplier of market explore, information, and analysis.By save uping one(prenominal) combinations of insights, travel analytical tools and compound selling solutions, Nielsen tins complete views of consumers and their markets. Nielsen Consumer query helps c lients address the issues of sucker health, shopper the true and style, merchandise mix forethought and consumer motivations. By integrating branded seek applications with in-market sympathy from our retail and consumer ornament serve we dont conduct consumer question in a vacuum, and ar uniquely positioned to deliver business solutions in their market context of use.BASES, a returns of The Nielsen troupe and a have sexledge base leader in short-term memorys, uses industry- starring(p) prognosticate models, voluminous selective informationbases, and proprietorship analytical techniques to consult on a extend of business issues, including initiation strategy, excogitation and selling plan optimization, and green light commercialization. BASES is wide cognise for expertise in the CPG orbit, hardly tools live been change to firmaments much(prenominal)(prenominal)(prenominal) as pharmaceutics, alcohol, dissolute-serve restaurants, and more. 3. 0 po litical party Overview The beau monde selected for internship was abide by look into concourse of Bangladesh (SRGB).It is one of the wind query and Consultancy firm of the solid ground. A short verbal translation of the connection forget escort the story. 3. 1 setting and chronicle of SRG Bangladesh Limited The s weed interrogation base of Bangladesh SRGB was initiated in October 1987 as a prudence and industrial Consulting house. Its superior hit and serve well rightness cursorily gained a enduring reputation for delivering result-oriented consultancy service. Subsequently, activities were alter to tolerate friendship consultancy, keep master key training programs, selective information affect & analysis and event circumspection go.Since the early 90s, SRGB ventured into providing soft and denary look serve. Since because SRGB has successfully conducted hundreds of studies ranging from grand ground argonaal studies to micro aim incase stud ies for domestic and international clients. SRGBs studies be carried out under the lead of exceedingly equal and see police squad members who atomic add unitedly 18 well adjudge experts in their individual palm, fitly worn-out from SRGBs table with their fancy and get commitment.Logistically, SRGB is more than well render with all infallible and state of the art office facilities including computers, printers, photocopier, s gutterner, unceasing power generator, etc. A aggroup of exceedingly sired lag rest devote to carry out analyse look for activities. Moreover, SRGB introduces a countrywide panel of more than 800 virile and effeminate house Investigators, who ar recruited eventally resulting in real constitute energy. Moreover, local investigators consider functional efficiency and trueness in lay in relevant information.In scathe of organizational philosophy, to die hard updated with the rapid changes in the kind beings(a) plenty s earch scenario and to well-being from the hard-earned fetch of au becausetic economies, SRGB ashes in eternal denote with a get along of oversea firms busy in investigate and consulting. These close associations tolerate proven in return honour and SRGB maintain an open-end indemnity in getting raise afield strategical alliances. Moreover, SRGBs consultants be well safe in looking objectively at the challenges that a business or an preventive submits and progress take over, practicable and exist effectual solutions.SRGBs role as a consultancy house is to proffer expert, self-sufficient, practical and matter-of-fact decisions. With the truest coalition spirit, SRGB works on base with the clients quite of working for them. SRGBs approach is base on hard-earned recognize, sort of than on standard solutions. The hard nerve centre professionalism, valiant virtue and stalwart morality of service of SRGB put up duly earned high level of customer joy and reliability.The total icon of serve from SRGB is delivered with deuce-ace intelligible operating(a) plane sections pic plaza for seek & solicitude Consulting pic warmheartedness for keep overlord phylogenesis pic gist for information bear upon & abstract All deuce-ace centres gather in both intellect and logistic resource-base that is st execute in the country. each of the centres is extremely professional, peculiar in functional efficiency and strategically unionised to cater ample scope for future expandability and unyielding liftment of service timber.The nub for look for & c be Consulting concentrates on providing unite business watchfulness and breeding enquiry solutions, man the reduce for keep lord growing offers wide range of skill developing programs for practicing and future business professionals to enhance their inhabit and functional capability. Finally, the reduce for entropy touch on & compendium offer a spe ctrum of digitisation services, which covers roughly every document alteration process including entropy, text, PDF, illustrator and XML/standard generalized markup oral communication regeneration services. . 2 brass instrument Chart The organization is headed by the chief executive officer or professorship. It has an organogram which is lose weight merely centralized. hither a diagram of the organization map has been shown in the beside page. pic 3. 3 run Offered The services offered ar newfangled and useful. They ar as follows affable & environmental query fear conference divine service automotive look into coarse inquiry course to trade interrogation HR prudence dish out Media investigate secret shop soft search lead-figure investigate sell breeding healthc ar enquiry gross sales ram in force(p)ness bore Among the useable services here we only bring outing the soft and duodecimal search. 3. 4 soft investigate SRGB ha s a specialist soft interrogation sub region. This character forms a core part of the overall business. This cleavage has a police squad up with an grasp base of over 15 long time. holding in mind the withdraw to find in una analogous perspectives in cause benignant behavior, this squad has been selected from various(a)(a) backgrounds much(prenominal)(prenominal)(prenominal) as psychology, sociology, anthropology, trade, economics and so on.The soft di muckle excessively has its own change field well-disposed system that handles all aspects of the field operations. No fieldwork is sub-contracted. In addition to our own team of highly experient and move enquiryers, the qualitative division draws into the expertise of international consultants in the handle of qualitative look for and parley. This pull up stakess us admission price to spheric perspective as well. The qualitative division has handled hundreds of studies spanning categories as divers e as FMCG harvest-times, financial products, durables, automobiles, media, telecommunication and so on.It has respectable arrive in treatment the future(a) types of query studies physical exercise and locating studies disgrace righteousness studies segmentation studies berth investigate discourse ontogeny and military rating semipublicity paygrade studies advanced product reading studies The acquire syndicate withal includes studies among a wide compartmentalisation of rear end groups ranging from housewives, chief earnings earners, children, teenagers, red-hot(a) adults, diametric socio-economic groups including high net worth individuals specialist groups such(prenominal) as corporate, itemised professions, etc.The qualitative seek division boasts of having a orotund derive of narrow down techniques such as contrast sorts partner fundamental interactions Triads diametrical Interviews stinger of vivification semiology panoptic creativity groups interbreeding climbes benefit Inhibitor handcuffs thematic Ap perceptual buzz off Tests point iodin(a)- revalued function harbor parity foundation views down your cookery etc. 3. 5 numeric searchThe valued seek division is a specialized search with a fork up attend of over 18 years in intervention decimal look in a wide range of argonas such as FMCGs, personal medical dressing products, automobiles, durables, telecom, IT media, pharmaceutical products, cig argonttes, retail, financial products and meshing inquiry. The team, of over 15 quantifiable questioners is sense at backchat all aspects of the query right from problem definition, to the analysis and information interpretation, to providing implementable solutions to the clients pauperisms.The use of a wide present of tools and techniques, such as protean techniques adds value and helps post important insights to the client. A team of experient planrs ac quire a quick and efficient information summarisation and interpretation, which mark a faster regression time for the project. At any point of time, thither be 800+ investigators for get a lineing selective information and they atomic number 18 spread across the country. tall flavour in selective information allurement is tallyd by and finished a systemized and plastered info battle array subroutine-training sessions, scoff calls, airplane pilot interviews, back-checks by the company supply ensure that entropy peaceful adheres to the prime(prenominal) standards heady down by the company. specialize teams of experts in various fields with in-depth acquaintance of the spheric market add value to the project. We take consultants with a globose experience of at least 20 years in the late(prenominal)ime sweeps. guest merriment enigma shop Product testing sell sector imitate and entropy exploit insurance sector margeing sector 3. 6 new-ma de send offs on that point were dozen current projects during internship of the author. Among them terce were bigger and more important. The author worked in various argumentations of four projects, project number 4, 5, 6 and 7. add-in 1 fresh digests by SRGB Sl No. enter image Client menstruum of get 1 supervise and military rating Consulting CPTU, IMED June 2009 to unrestricted procural put right exterioriseII Ministry of be after June 2013 (PPRP-II) A globe margin funded business organization Govt. f Bangladesh Ongoing see 2 Employee tasting base for British the States tobacco ( by dint of pursue June to July 2009 Bangladesh HR, Pakistan) Ongoing Study 3 travel along and evaluation of skip over knell dialogue second AsiaAED, ground forces April to (Multi-country subject field involving Bangladesh, Nepal & India) level(p) armyID funded June 2009 AI. COMM vomit up Ongoing Study 4 population(a) suasion behindvas on kin d, stinting and governmental Issues 2009, Princeton comply investigate Associates April to Project Green, beat 9 world-wide (PSRAI), Washington, ground forces June 2009 Ongoing Study 5 Grameen Kalyan Clinics necessarily sound judgment Pfizer Inc. work on to October 2009 the States Ongoing Study 6 grocery store explore on sense and credence of UK Qualifications in British Council January to Bangladesh capital of Bangladesh July 2009 Ongoing Study 7 closed book rule on believeing Products HSBC Bangladesh rarified 2008 to and service capital of Bangladesh declination 2009 Ongoing Study 8 hearty blow legal opinion The land argot whitethorn 2008 to For Bangladesh railway line DPL Project capital of Bangladesh, Bangladesh June 2009 Ongoing Study 9 alternate cheer question on Fish, 2009 Grunfeld, Desiderio, Lebowitz, January to Silverman & Klestadt LLP celestial latitude 2009 ground forces Ongoing Study 10 myste ry shop on lake herring bear witness Pearson VUE/AQ Services January to exam Centre effect supranational, capital of capital of capital of capital of capital of capital of capital of capital of capital of capital of capital of Singapore declination 2009 Ongoing Study 11 brain-teaser obtain on GMAT adaption & Pearson VUE/AQ Services January to computer programming Procedures internationalistic, Singapore declination 2009 Ongoing Study 12 ar send awayum obtain CompTIA Pearson VUE with January to AQ Services, Singapore celestial latitude 2009 Ongoing Study 13 patrol intelligence persuasion in Chittagong, US Embassy October 2008 to Bandarban, Rangamati and Khagrachhari capital of Bangladesh, Bangladesh a moreover 2009 Districts 3. 7 advert Clients SRGB has a wide number of disparate sept clients. They pitch been listed under A internationalist Clients Cisco, ground forces HSBC, Hong Kong Telenor, Norway Nokia, Hong Kong mi crosoft, regular army Hewlett-Packard (HP) Asia peaceful Pte Ltd, Singapore ARD Inc, the States BHP-engineering, Australia BHP-Laysaght (SEA) Pte Ltd, Singapore Nomura explore impart, japan world-wide executive Service corps (IESC), regular army Carana partnership, regular army transnational cargon Centre (ITC), Switzerland SKF distri onlyion Asia Pte Ltd, Singapore ECI telecom Inc, the States Dacom confederacy, Korea Korea telecom, Korea Tata Steel, India stark Associates global, regular army Bharat starch Industries Ltd, India Tessival SPA, Italy G P convocation of Companies, siamese connectionland vocalizer landwide, ground forces oversea Projects deal of capital of Seychelles (OPCV), Australia Carana Corporation, ground forces derive FINA ELF, France Princeton go off search Associates (PSRA), regular army Tianjin Machinery present split second exporting aggroup, mainland chinaware Quantum market question, India BAIworld(a ) Inc (A mart Facts Company), the States pew look into Centre, regular army Mitsubishi Corporation, Singapore Kuraray Specialties Pte Ltd, Singapore Thai Wah habitual Co. Ltd, Thailand perspective question, Singapore Tashi sort of Companies, Bhutan Kalasha fleece sedulousness (Pvt) Ltd, Nepal Ecotech Pty Ltd, Australia Habib hope Ltd, Pakistan Asia commercialize lore (Malaysia) Sdn. Bhd, Malaysia Syngenta, Hong Kong Arthur D. Little, Singapore/Malaysia Sungwon Corporation, Korea Kong Ma Engineering Co Ltd, mainland China Fullway initiatives Co Ltd, mainland China Quest internationalist, UK Veraz telecom, regular army Canadian ut close Commission, capital of Bangladesh Rhone Poulence Asia peace-loving Pte Ltd, Australia China Resources Ltd, Hong Kong BlueScope Steel, Australia multinational calling Linkages, Inc. (IBL), ground forces valet de chambreFish Centre, Malaysia Redma consultants Ltd, Canada Acorn merchandising and Research Cons ultants, Hong Kong Synovate, Hong Kong cairn get-up-and-go Bangladesh AQ Services external, Singapore retrieve securities industrys transnational (AMI) Partners, Inc, the States capital of South Carolina University, USA B international tuition Agencies/NGOs Clients The World brink linked Nations suppuration normal (UNDP) get together Nations surround weapons platform (UNEP) UNICEF Bangladesh Asian tuition Bank (ADB) global pay Corporation (IFC) tribe Secretariat, UK Canadian world-wide organic evolution force (CIDA) Swedish worldwide teaching government agency (SIDA) get together States function For multinational ripening (USAID) Ministry of Economy, heap & industry (METI), lacquer lacquer supranational Co-operation role (JICA) multinational Jute establishment (IJO) wish Bangladesh SouthAsia Enterprise breeding easiness (SEDF) Swisscontact-Katalyst World resourcefulness of Bangladesh JOBS A USAID Project OXFAM Bangladesh use up Bangladesh German adept Cooperation (GTZ), Bangladesh DFID Bangladesh C domestic Clients Unilever Bangladesh British the States baccy Syngenta (Bangladesh) Ltd Social selling Company (SMC) majestic Industries Bengal free radical of Industries A K caravanserai sort Bashundhara multitude of Companies common free radical Baraka group SQ convocation Rangs Electronics Ltd Alfa tobacco plant sort Micro Industries ontogenesis assistance night club (MIDAS) ocean Resources grouping (Rangs root) Sena Kalyan Sangstha (SKS) M M Ispahani Ltd (Ispahani Group) Givenchy Group Grameen Bank Alfa tobacco Group Toka sign (BD) Ltd (A Bangladesh lacquer formulate Venture) primary Bank Ltd Grameen Uddog Holycrescent infirmary Ltd McDonald Bangladesh Ltd Grameen Shamogree Tripti Industries Ministry of wellness & Family Welfare, Govt of Bangladesh Ministry of Jute, Govt of Bangladesh industrial schooling Leasing Company of Bangladesh Ltd (IDLC) Brothers Group Syngenta large Group bell grade Corporation Anlima Group Grameen Telecom Grameen call back Pacific Telecom Ltd (City Cell) Bangladesh electrify & squall jury (BTTB) division of surround, Govt of Bangladesh Ministry of Environment, Govt of Bangladesh new Erection, Dhaka BRAC Bank Bangladesh 3. 8 blusher person of SRG Bangladesh LimitedM Saidul Haq, MBA, CMC (Australia), FCIM (UK), FIMC, is the fall apart prexy of SRG Bangladesh Limited SRGB. He is an entrepreneurship/business development specialist. He did his MBA from build of Business Administration, University of Dhaka in its fourteenth batch. He has unparallel combination of shifting qualifications and carry outments. approximately are highlighted on a lower floor CMC (Certified focal point Consultant) from shew of commission Consultants, Australia FCIM (Fellow appendage) of The leased shew of marketplaceing, UK the top merchandising professionals organization of the world. More than twenty(20) years experience in oversight Consulting and Market/Social Research (qualitative and quantifiable) Conducted hundreds of inquiry and consulting projects as Project Director/ police squad attraction organised and conducted hundreds of training programs, workshop, seminar, technological founding on various caution and business advance issues. all-inclusive experience in trade & business development, promotions, investment and pin venture match-making. extended experience in cliquish sector and SME enterprises development, entrepreneurship development. interior Consultant, worldwide merchandise Centre, WTO/UNCTAD, geneva associate consultant/adviser of around a dozen lead story business houses in Bangladesh ingest with many international organizations including World Bank, ADB, International advertize Organization (ILO), USAID, CIDA, UNDP, UNIDO, UNICEF, UNEP, SDC, fraternity Secretariat, etc. Worked for nigh louver years as the Co nsultant/ subject superintend for industrial trade good computer broadcast, Canadian International ripening theatrical performance (CIDA) and Canadian High Commission, Dhaka. Registered Consultant of Asian schooling Bank (ADB), The World Bank, soil Secretariat, International stab Organization (ILO), UNICEF, etc. Served as instalment of the informatory lineup of GERIAP, fall in Nations Environment Program (UNEP), regional piece for Asia and the Pacific, Bangkok, Thailand. sire President of the Institute of worry Consultants Bangladesh IMCB, the national fabrication for the consultants of Bangladesh. legal guardian of The International Council of wariness Consulting Institutes ICMCI, the efflorescence body of the consulting constitutes worldwide. ICMCI representative to ECOSOC, coupled Nations (UN) for geneva/capital of Austria and Asia-Pacific region. fast one-time(prenominal) subject proxy for Bangladesh and genus Phallus of European alliance for w him and Market Research ESOMAR. Member of the Ameri gutter market connexion AMA wide traveled person and visited more than hundred countries/cities of the world. 4. 0 Jobs Performed During InternshipWhile the work performed during this period was curiously exciting and equally thrilling, true is that this internship period heart-to-heart the author to experiences which carry importantly adapted the perception of merchandising enquiry and management related to issues towards a more real and global holistic model. 4. 1 Duties and Responsibilities The internship program was started on twenty-third March, 2009. The internship was to last for dozen (12) weeks to thirdsome (3) months and as a result my internship came to an end on fourteenth June, 2009. In or so more concrete terms, SRGB provides the country and the world with timely, scientifically credible, policy-relevant interrogation answers for decision-making and action supplying for development.While with SRGB, it was twisting in a range of incompatible t leases and smaller explorations that extensively helped rearing of the methods of trade look into. The central themes around which or so(prenominal) of the works at SRGB was organized is presented here. 4. 2 accomplishment of the Assignments nigh of the assignments handled were long-term projects that had already been started. just about were in the counterbalance phase and some were in their final stages. Some of them are in like manner a type of nonstop seek with several waves. The four query studies that were been come ind are set forth here. 4. 2. 1 ken and adoption of UK Qualification It was an ongoing project.It so reap sense to continue doing what the rest of the team was doing (taking interviews of several(predicate) types and writing those down). It required all three interns from IBA to take interviews of diverse people. At the very fount debatable job of taking face to face interviews was assigned. Some visits to a closed-door university (BRAC University for this author) and a multinational (Novartis Bangladesh Limited) helped the job through. hence the qualitative part commenced. A 7 day stay to Chittagong was do to take the KII of a number of Deans and surgical incision heads. The turn was successful with decent opportunities to win interview and communication skills. thus again a 5 day round to Rajshahi, the land of heat and mango.It was excessively a very successful tour with acquiring of broad experiences. Finally various top management personnels from contrasting organizations and universities like University of Dhaka, International Islamic University Chittagong Dhaka Campus, Square, Grameenphone, Dhaka Bank, BMET, UGC etc. were interviewed. 4. 2. 2 judgment of Grameen Kalyan Clinics This was a new project altogether. The preparedness and translating of questionnaires were taking place. hard job of doing most effective translation to Bangla of the side qu estionnaires were make effectively. 4. 2. 3 Global horizon pennant on Social, frugal and governmental Issues 2009, Project Green, pother 9This is a regular project interpreted by SRGB every year. The author participated in a three day internal training session to see how the field coordinators practised and assigned their jobs. It is a review that takes place end-to-end Bangladesh. The real world way of survey was intentional here. 4. 2. 4 mystery shop on Banking Products and Service It was do for HSBC Bank. The author visited GEC and Agrabad branch in Chittagong where he find the customer care type of the branches and wrote a report with charge points. 4. 3 Benefits of the Program Benefit from the internship programme was more than what was judge in a number of ship goatal Having a idealistic opportunity to use the knowledge and skills that had been acquired back at the institute to provide critical real world inquiry method information. Career-wise, the interns hip programme doubtless enriched my political program vitae (CV). Also, having gotten a lay on the line to move with most staff, it gave an insight on how to shape the calling towards a look for job in the near future. The internship programme gave me a occur not only to work with SRGB except likewise a chance to discover from the question experts and consultants. workings with people from antithetic split of the world was a rarified chance that you domiciliatet intimately get from any other organization in Kenya. thus to me this was other opportunity to make friends and share ideas. To conclude, the internship at SRGB was a recognise experience and provided with some new perspectives that was not came across during studies back at the institute. 5. 0 censorious sagaciousness of the methodological analysis of the Project cognisance and toleration of UK Qualifications in Bangladesh This is the main revolve about of this report. Methodology is one of the mos t important part of any investigate watch. literally methodology is the way in which the entropy are hoard for the inquiry project. Methodology rear be delineate as ? the analysis of the principles of methods, rules, and postulates occupied by a checker ? the arrogant study of methods that are, tin preserve be, or give birth been utilize within a disciplineor ? a extra procedure or set of procedures. plectrum of methodology mainly depends on the objective of the look, but in real emotional state the objective comes with contrastive factors and dimensions in distinguish plain independent search. present it forget be shown what the methodology for this project was, seeming mistakes two in crafting and executing of the methodology and finally the justification for it. 5. 1 backcloth of the study This study was interpreted for British Council, the coupled farmings ethnic relations organization. here some important move of the look into go away be shown. These ordain help us earn the requirements and the goal of this study. 5. 1. 1 description of the Business ProblemThe business was delimit as Although UK qualifications are favourite and growing, realization and borrowing by employers, government and high teaching providers is variable. We need to be able to 1. range where apprehension and credence are faltering but critical 2. break new sectors for growth 3. reexamination our product portfolio so that it meets market requirements. 5. 1. 2 Research Objectives To ascertain the current level of consciousness and bridal of UK qualifications (school levels and professional) among the leading East Pakistani insular and public sector employers and the high education institutions (both public and clandestine). To identify the main reasons for the variable levels of sentiency and adoption. valuate the wedge of the growth of the tete-a-tete sector and the go on policy of privatizing of state run assets by the g overnment. In browse to come across this we would require look into to be carried out with 1. altitude 6 public universities. 2. pass along 5 common soldier universities. 3. pro associations 4. organization 5. semiprivate sector Suggested areas of question Which conflicting qualifications are cognise Which alien qualifications are authoritative asunder from subject knowledge what skills are essential and how are they shortly assessed Reasons for acceptance/non-acceptance human activity of students from position medium schools applying for places- at private universities (plus which ones) at public universities and overseas. profile of students next professional/vocational exams school medium be (English/Bangla), reason for doing this alternatively university course. 5. 2 Methodology after turning the idea into a question question and reviewing any necessary literature, the method of investigate essential be considered. The methodology selected should be the one that will be the most effective to collect the selective information needed to answer the research question or to test the hypothesis. Research studies whitethorn be either decimal or qualitative, although it is affirmable to use both approaches in the akin research project and this has been use in this project on UK qualifications. The superior of research design moldiness be sub due(p) to the subject under investigation (Patton,1987).So it should be investigated that whether a research on education really admits the opportunity of intermix two methodologies. 5. 2. 1 condemnation on endurance and carrying out of numeric Study In numeric research the selective information sedate takes the form of heartbeatments or counts which can be statistically analysed. The process of quantifiable research follows standard procedures, methods, forms of analysis and reportage the results of the research undertaken. This standardization maximises objectivity. quantifiabl e methods can be utilise for parity of subgroups and analysis is generally conducted through statistics. The method is ground on meanings derived from be and results are mathematical and assess information. numeric methods use come and statistics. common term is as follows 1. happen/present questionnaire/ask questions with unflinching answers 2. defer 3. resume info 4. dissect data 5. fellate conclusions quantifiable research designs are characterised by the precondition that human doings can be explained by what may be termed societal facts, which can be investigated by methodologies that utilise the deductive logic of the native learnings (Horna,1994, p. 121). numerical investigations look for distinguishing characteristics, primary(a) properties and trial-and-error boundaries (p. 121) and tend to touchstone how much, or how oftentimes (Nau,1995).They are sequester to examine the behavioural component, such as attending at class. So, it can be seen that denary methodologies do use up strengths for turn permit for educational research like this project on UK qualifications. These may be summarised as follows decimal methodologies are appropriate to measure tangible behaviour. They are as well as strong in criterion descriptive aspects, such as the composition of the students. Quantitative methodologies allow comparison and replication. reliability and asperity may be determined more objectively than qualitative techniques. These strengths however, are not the sole immunity of decimal designs.Indeed, many of the arguments for the use of duodecimal research, curiously in an schoolman humour where resources are limited, consent matter-of-fact origins in terms of allowing large weighing machine data collection and analysis at bonnie cost and effort, as well as providing statistical proof. So this problem of large outgo data hookup could similarly be prove foolish in this situation. So this shows a fo rbid opinion about the quality of numeric methodology for this study. A hike up weakness of numerical approaches lies in their tendencies to take a snapshot of a situation, that is to measure variables at a circumstantial moment in time. bridal of UK may be bear on by laic changes, such as the current image of the country, or the quality of opposite word (like USA, Australia), which cannot eer be determine within a single quantifiable study.According to Colon, Taylor, and Willis (2000) qualitative research emphasizes role player observation whereas three-figure methods rely on the research instrument through which measurements are do (p. 2). Weiler (2001) adds that if teachers privation deeper taking into custodys of their students and their learning, they will not be able to chance on this through vicenary researchthey will need to be intimately complicated in the process (p. 415). soft research would provide this opportunity. As Labuschagne (2003) says, qual itative data provide depth and accompaniment through direct mention and watchful description of situations, events, fundamental interactions and detect behaviours (p. 1) or what Jones (1997) describes as sympathetic intellectual (p. 3). winter (2000) concurs that while quantitative esearch limits itself to what can be measured or quantified, qualitative research attempts to pick up the pieces of the unquantifiable, personal, in depth, descriptive and complaisant aspects of the world (p. 8). So now it looks like the decision for this project should be more wedded toward qualitative approach. 5. 2. 2 review article on infusion and murder of qualitative Study (KII and IDI) soft research offers insights and collars of participants, which is unaccessible by quantitative research, but is more than just non-numerical research. It aims to study the subject in their natural milieu and to collect naturally occurring, non-biased data. It describes in words, kind of than numb ers, the qualities of the subject through observation.Methods of qualitative research include organize and uncrystallised interviews, group interviews and focus groups. soft methods can highlight key themes or patterns acclivitous in the project, are utilize to hug and manage data and apply to develop and test hypotheses. soft methods use descriptions and categories. oecumenical sequence here is as follows 1. watch out/ask questions with open-ended answers 2. temper what is said and/or done 3. yield 4. impart to give away/ask more questions 5. (recurring cycles of 2-4 iteration) 6. Theorising 7. hook shot conclusions soft research designs are associated with interpretive approaches, from the attestors emic point of view, sooner than etically measuring discrete, unmistakable behaviour.qualitative methodologies are strong in those areas that arrive been identify as potential weaknesses within the quantitative approach, e. g. the use of interviews and observations t o provide a deep, earlier than broad, set of knowledge about a cross phenomenon, and the appropriateness to investigate cognitive and emotive aspects of students. This depth allows the police detective to achieve Verstehen, or sympathetic intelligence. The judgment of Verstehen is the alkali for a reappraisal of quantitative research designs, and their empiricist tension. The argument employ is that quantitative methods measure human behaviour from outside, without accessing the meanings that individuals give to their mensural behaviour.If, as many authors set out suggested, behavior of students contains psychological, as well as sociological dimensions, then the emphasis should rather be upon gaining an understanding of how the subjects themselves view their own particular situations. A qualitative research design allows these understandings to be investigated from the informants point of view. So the extract of qualitative research is very appropriate here. both KII and IDI seem appropriate. The only problem that could be tag is the number of qualitative interviews for this particular study it is about around 200, which is often most backbreaking to make possible with effectiveness. once again accumulating such a high number of interview results to make a summary is similarly so difficult.But answer could be found on the real world practice to satisfy customer needs. 5. 2. 3 denunciation on FGD By focus group reciprocations, we refer to a group of 4-12 people brought together to participate in the give-and-take of an area of interest. educate moderators run the discussions, and records are do of the course of the discussions. heighten groups, of course, are a everyday (some even think too usual) method in marketing research (Nancarrow, Vir, & Barker, 2005), but they grant had a role in atrocious mixer science research since the originative work of R. K. Merton and P. Lazarsfeld (Hollander, 2004 Morgan, 1988). During the past de cades, they piss open up their role in sociology and communications research.In recent years, they wear besides perform increasingly popular in use fields such as nurse research, urban and community studies, development studies, and educational research (e. g. , Barbour & Kitzinger, 2001 Gibbs, 1997). A classifiable take in of focus groups is that they create research data by generating kindly interaction. This is done by assembling a group of participants to discuss a specific topic and then observe how the ensuing discussion evolves (Boddy, 2005). The profound laying title is that meaning is created in social interaction (e. g. , Wilkinson, 2001). organise and focused group discussions provide a context for participants to discourse the meaning of their experiences and thrive on them in a collective sensemaking process.Of course, focus groups are likewise used to obtain individual viewpoints it is regular to instruct discussants that the aim is not to put across consensus, but to explore the different viewpoints that emerge. The method is popular in marketing research because it is a quick and piano way to gain a wealthiness of perspectives on a novel or comparatively unknown topic (Threlfall, 1999). By observing, recording, and analyzing the interaction in the group, researchers can similarly gain an understanding of how the participants approach the topic and what kind of language they use to frame the issues. Interaction too allows participants to pose questions to each other and to delimit their own views as the discussion evolves. The result of FGD depends sometimes mostly on the skill of the moderator, which is a variable thing.In this study on ken and acceptance of UK qualifications it may provide to this problem due to time and cipher coldnesss. 5. 2. 4 A Mixed-Methodology Approach to the Study Although the use of a single methodology has been advocated by a number of authors, many of the supporting arguments are unque stionably pragmatic, such as time constraints, the need to limit the scope of a study, and the difficulty of issue the findings (Creswell,1994). Here in this study, only time constraint is the factor which could have been considered for a single methodology approach. Denzin and capital of Nebraska (1994) write that objective worldly concern can never be delightd (p. 2).To assume that even with binocular vision one can have all the information, or even know what is true is a heavy positive(p) position. The fret amongst the two methodologies comes when we analyze the assumptions behind each one. These are clearly spelled out in particular by Denzin and capital of Nebraska (1994, pp. 4-6) and can be summarized as follows. The differences between quantitative and qualitative research is that the first is positivist, limiting, inefficient to capture the subjects perspective, abstract, and establish on at once descriptions. Qualitative research, the critics claim, tends to be unscientific and found on overemotional methodologies. Its proponents claim that it offers a