Business strategy Essay Example | Topics and Well Written Essays - 2500 words - 2

Business strategy - Essay Exampleof these comp singlents in one software program was instrumental in facilitating a rapidly expanding enterprise with the capability of enabling businesses to get to a marked improvement in its underlying environmental anxiety without any detrimental financial effects. In order to accomplish this, Entropy International utilized a unique business strategy. At the heart of this strategy is the notion that there is a singular vision throughout the organization. This vision serves as a guiding ability for strategic planning and incorporates the necessary components for the systematic expansion of Entropys client base and its quest for the lions share of the commercialize.One of the most significant focal points of Entropys business strategy is a dedication to addressing the involve of the customers. In so doing, the management of Entropy ensured that in developing their product, the customer was consulted first and foremost. As a direct result of con sulting with the customer and obtaining feedback, Entropy was able to develop a product which satisfied the current needs of its customers and the up-and-coming needs of the market. Secondary to its focus on product development was its commitment to sales and marketing. Entropy was able to infer a great deal of success by expanding its marketing and sales force. In so doing, the ships company went from one full-time sales person in 2002 to a complete sales and marketing force consisting of three dedicated marketing and five sales managers. The marketing and sales managers worked to procure contracts with new organizations by utilizing an in-house software product which coordinates the sales process. This software has been very effective in that it has been responsible for a 40% sales conversion rate for leads and a 60% rate for proposals. These figures far exceed the current market rates.An integral part of Entropy Internationals business strategy is its relationship with governme ntal bodies. In 2002 Entropy